Whether you are looking for a race track or off road experience, ice driving or Mediterranean flair, Geneva Motorshow or internal training – proaction is the reliable full-service partner for your next project.

What sets us apart from others? Our passion for the automotive industry!
Since 1990 we have worked throughout Europe with renowned international automotive brands. We work in close collaboration with our clients, with a focus on working flexibly and creatively within budget.

Have a look at our portfolio:

Press launches

We will make your event an unforgettable, high class experience for important journalists.

We will work closely with you to ensure your wishes and ideas come to life. And we can take care of everything – location scouting, all the technical and administrative details (including fleet logistics, test routes, roadbooks, car valeting) and all the event management requirements (booking of flights and hotel, catering, the programme and much more) – to ensure an exceptional experience.

With 30 years experience, we know exactly how to draw attention to your product, what matters to the journalists and how to ensure they have an ideal environment for their work.

Marketing events

We can also provide professional support for all kinds of marketing events; training, sponsorship events or an exhibition. We work with you to find the ideal setting for you next internal or external events, including off-road setting, test or race tracks.

We can also offer support for events like car rallies and tours or even assist you with the organisation of an exhibition appearance. As a full-service agency we take care of the complete planning and implementation of your event.


Vehicle logistics

proaction organises international transfers and transports of your test fleet, including all maintenance and administration. We can also take care of a concealed transport of prototypes, e.g. to photo a shoot or test drive. We will ensure your cars arrive safely and in an excellent condition at your event.

Photos and videos

Professional photos and videos of your products and events are an essential part of your media kit. We collaborate with professional photographers and organise the location, casting, permits, drivers, car maintenance and further details to ensure you have a high quality media kit.


Sounds interesting? Get in touch with us! We look forward to talking with you about how to create an exceptional experience for your next project.


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