12MY Subaru Subaru Europe, European press launch 05th – 18th December 2011 Four Seasons Hotel Firenze, Florence, Italy 350 journalists from 21 countries, 23 Subaru XV test cars
Subaru B9 Tribeca Subaru Europe, European press launch 23rd July – 3rd August 2006 San Clemente Palace Hotel & Resort, Venice, Italy approx. 250 journalists from 17 countries, 15 Tribeca test cars
06MY Subaru Fuji Heavy Industries Ltd., European press launch 3rd – 12th July 2005 Grand Hotel des Iles Borromees, Stresa, Lago Maggiore, Italy approx. 160 journalists from 12 countries, 20 Subaru test cars
Lexus Art Tour Lexus Europe, International press launch 21st -22nd February 2008 Hotel Una Vittoria, Florence, Italy 4 journalists
Hyundai Matrix Hyundai Motor Company, European press launch 25th – 29th June 2001 Grand Hotel Bristol, Stresa, Lago Maggiore, Italy approx. 200 journalists from 18 countries, 46 Matrix test cars
